Full name: Wendy Maldonado
Current title & company: Founder and Owner, Maldonado Consulting
Brief description of who you are professionally with concise accomplishments: I am a digital marketing expert specializing in helping mission-driven businesses and nonprofits grow their impact through strategic marketing. With a deep understanding of website structuring, copywriting, email marketing, and overall marketing strategy, I help organizations increase sales, donations and engagement. My expertise includes:
- Optimizing websites for engagement and conversion
- Crafting compelling copy that drives action
- Developing effective email marketing campaigns
- Creating tailored marketing strategies for sustainable growth
Why did you join TWToday and what are you hoping to achieve? I joined TWToday to connect with other high-caliber, generous professional women and support each other in our professional journeys. I’m hoping to broaden my network, uplevel my business and contribute my talents to growing the community.
One of your most proud professional moments and what are you most looking forward to professionally the next five years: In 2020, I produced a landmark virtual event for Yale that commemorated 50 years of women in Yale College. I was the main point of contact for Hillary Clinton, Jodie Foster, Janet Yellen and other luminaries. (They were all super nice, btw.)
What do you do in your “free” time? I love biking the East Bay Bike Path in Providence, reading historical fiction and personal development books and being a tourist in my own state.
3 core values: Integrity, collaboration, fairness
Fun fact: As I was born in Mexico, I make it a point to celebrate the Day of the Dead. Every year around this time, I build an altar at home, bake special orange-scented sweet bread and make Mexican hot chocolate for my daughter’s Spanish class to share this beautiful holiday that honors our ancestors and loved ones.