Full name: Alison Cronin
Brief description of who you are professionally with concise accomplishments:
I am a marketing professional with 15+ years combined in-house and agency experience. In 2022, I was recruited by PKF O’Connor Davies, a top-25 accounting and advisory firm, to run marketing efforts for New England. In 2023, I was tasked with running our digital marketing strategy, managing the current staff/adding staff, and building up our performance reporting capabilities. In 2025, I was promoted to Director after exceeding goals.
One of your most proud professional moments and what are you most looking forward to professionally the next five years: Lately, I’m proud of the growth I have helped drive for my company. Last year, we increased our website leads by 32% and qualified leads by 16%. This year, I’m looking forward to driving more growth and spending more time with the TWToday crew! Always looking forward to seeing this talented group of women and sharing ideas to help us all in our career journeys.
Fun fact: I’m a huge animal lover and hope to run an animal rescue or some kind of cat café one day. If anyone wants to partner on this, let me know! 😊